Calling bullshit on social media | Scott Berkun

While I like and use Facebook and Twitter, there’s enough hype and abuse of words like innovation, transformation and revolution around all things social media that a critique is warranted – if only to  take a shot at calibrating how people talk about this stuff. I hope this post is used whenever someone feels they’re being sold something phony or that makes little sense and wants a skeptical opinion to help calibrate where the truth is [...]

Read the full article at: scottberkun.com