Event tracking with Google Analytics

Till now, it was not possible to easily track “events” with GA. So what is an event? It´s the download of a whitepaper, ebook oder any other document. Or the length of a video to load. Or the validation errors of a form. Or the click of an outbound link.

And? I gives you insights in the behavior of your users. You can use it to optimize the workflow, or just to measure, if an action on your website works and how often it has been used. I just started a workshop to setup a “KPI-desktop” were I will implement an example for this event-tracking in a later part of the series.

Want to know more about implementing this tracking-method:
-> Read the full article at the Google Analytics Blog.