Why you should install Google Webmaster-Tools
Ok, we all are, at least a little, scared about the data Google is collecting and what they will do with it in the future. I understand the concerns to use Google Analytics on your website. But with the Google Webmaster-Tools (WT), you can get valueable data from Google, without using one “data-collecting” service of them.
Some of the informations to get are:
- where the web-crawler had problems
- if your meta-descriptions, titles and contents have duplicates
- keyword-statistics
- inbound links
- blocking unwanted site-links under your main entry in Google
- submitting sitemaps and see index-statistics
- checking your robots.txt
- deleting unwanted entries from Google search-index
If you already have a Google account, just go to the website, log in, or register a new account. BTW, you don´t need to have a GMail-account. Just use your regular email-address, or for security-reasons, get a free email-account somewhere else and use that.
You can now add new websites to WT, but make sure you take the “right” domain-name. Because www.kpi-agent.com is another account than kpi-agent.com. After adding the website, you need to verify, that you are in control of the domain. The easiest way is, to add an empty document with a special name (google***.html) to the root-directory. When you placed it on your webserver, let WT validate it and YOU ARE DONE.
