12. Oktober 2009 - 19:51 Uhr

Workshop: Using the Google Analytics API to build a KPI dashboard – Part 1

Screenshot : Google Analytics

Are you tired of logging in to Google Analytics every day, just for some numbers? Interested in how to use the Google Analytics API and create a simple desktop with all the relevant data? It´s easy. I will show you:

What you will need

You should have a webhost-account, where to put some PHP-pages (Version 5 is required), a mysql-database (later in the workshop) and the CURL-extension must be installed on the server, to retrieve the data from the API. And, of course, a text-editor and for the start, the Google Analytics PHP-Class from Electrictoolbox.

And now?

Get your hands dirty and start some programming. :) Don´t be afraid. The first steps are pretty simple. It will become more complicated later, but I will provide you with the scripts you need, to build up an “ugly”, but working “KPI-desktop”.

What means KPI?

KPI = Key performance indicators. Or: The data, that is relevant for you, to make decisions for the development of your website / online-shop / business.